Two COVVE models in North From London pieces on white studio steps

About COVVE

More than a look. A movement.

A Manchester label, designed for the way you move through the city and beyond it.

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Our story

COVVE is a Manchester label for people who carry where they come from into everything they do. We make clothing that looks considered and feels effortless: pieces with a point of view, designed to be worn again and again.

Our first collection, North From London, is Collection 01 / 2026: a Manchester designer's view of London, told through oversized tees, tracksuits and statement prints that pair the capital with the places that inspire us.

More than a look. A movement.

What we stand for

Considered in every detail

01

Considered design

Every piece starts with a point of view: the proportions of an oversized tee, the curve of a side panel, the placement of a monogram.

02

Artwork you can wear

City scenes, coastlines and florals, framed and finished as part of the garment rather than printed as an afterthought.

03

Made to move

Relaxed silhouettes and matching sets, designed for the everyday and made to be worn together.

In the studio

Where every collection begins

The studio is where North From London comes together: the artwork, the proportions and the details that finish every piece.

A rail of North From London pieces in the studio, City Bloom tee at the front
The City Bloom tee on a studio rail beside the North From London collection
A model in a white COVVE tee beside a rail of North From London pieces

The craft

Refined movement. Timeless identity.

Every COVVE piece is designed with considered detail: embroidered monograms, tonal side panels, embroidered lettering, COVVE-lettered zip pulls and artwork that is part of the garment, not an afterthought. Relaxed, easy silhouettes, made to be lived in and worn together.

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Behind the scenes

The making of North From London

From styling to the final frame: a look behind the scenes of the North From London shoot.

Models in the studio during the North From London shoot
A briefing with the models on the North From London shoot
A model wearing the White City Bloom cropped T-shirt

North From London

Rooted in nature. Inspired by life.

Collection 01 / 2026 is London, seen from the north: a Manchester designer's take on the capital's streets, landmarks and energy, set beside the places we escape to, from sunlit coastlines to gardens in bloom.

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Join the movement

More than a look.

Discover Collection 01 / 2026, or get in touch with the team. We would love to hear from you.

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